Post by account_disabled on Oct 30, 2023 1:50:41 GMT -5
How many times have we seen incoming leads, profiled by marketing but completely ignored by the sales department? This unfortunately happens more often than you might think. There are various reasons, one above all is that to make a new mechanism work you have to accept a change: this is where the "but I've always done it this way" starts which leads to nothing except the failure of the projects. The stages of the funnel: what are they? The ToFu, MoFu and BoFu areas The three phases listed above reflect three different moments or situations in which the user finds himself during his customer journey. When we design a customer journey we generally always take into account the stage of the funnel in which the customer or future customer is. This helps us understand better.
What type of information are you most receptive to. If it is photo editing servies in the entry phase, it will mainly be looking for technical information or the price, for example. To be able to better compare with other similar products. What attitude do you have towards purchasing. For example, can we already address the topic of shipping or is it too early? The information is useful if I'm buying, less useful if I'm inquiring about how that product solves my problem. Each stage of the funnel will be unpacked within the customer journey into smaller sub-stages.
Consequently, they will correspond to different types of content, which will have to satisfy the needs and requests of the buyer personas. While the entries in the funnel are always the same, generally the that we will see shortly, the phases of the customer journey can instead vary from trip to trip: for example the sub-phases in the awareness stage of a journey linked to the purchase of a car and a coke I expect them to be very different.
What type of information are you most receptive to. If it is photo editing servies in the entry phase, it will mainly be looking for technical information or the price, for example. To be able to better compare with other similar products. What attitude do you have towards purchasing. For example, can we already address the topic of shipping or is it too early? The information is useful if I'm buying, less useful if I'm inquiring about how that product solves my problem. Each stage of the funnel will be unpacked within the customer journey into smaller sub-stages.
Consequently, they will correspond to different types of content, which will have to satisfy the needs and requests of the buyer personas. While the entries in the funnel are always the same, generally the that we will see shortly, the phases of the customer journey can instead vary from trip to trip: for example the sub-phases in the awareness stage of a journey linked to the purchase of a car and a coke I expect them to be very different.